Opportunities for Family Research in Marketing by Suraj Commuri and James W. Gentry, 2000
نویسندگان
چکیده
Suraj Commuri is Doctoral Student, Department of Marketing, University of Nebraska-Lincoln, Lincoln, NE 68588-0492, (402) 4725606, (402) 472-9777 (fax), [email protected]. James W. Gentry, Professor, Department of Marketing, University of Nebraska-Lincoln, Lincoln, NE 68588-0492, (402) 472-3278, (402) 472-9777 (fax), [email protected]. Please direct correspondence to either author. The authors would like to extend thanks to the editors (Joe Cote, John Murray) and the reviewers for their helpful comments.
منابع مشابه
Opportunities for Family Research in Marketing
Please direct correspondence to either author. The authors would like to extend thanks to the editors (Joe Cote, John Murray) and the reviewers for their helpful comments. EXECUTIVE SUMMARY Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. However, in the recent past, there has been a decline in interest in family as a unit of analysis. Y...
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تاریخ انتشار 2003